Drake’s Certified Lover Boy album cover art is the epitome of something you’d “tag someone and don’t say anything” in. Without featuring text, the Damien Hirst-created artwork has baffled anyone who has laid eyes on it.
There wasn’t a pregnant pause before brands decided to poke fun at the image. Companies didn’t miss a beat and birthed their own memes.
Amazon, for example, posted a similar piece of art with delivery packages in varied colors in a grid formation—and they all have their own baby parcels, seemingly created by amorous “Certified Prime Lovers.”
And despite not being an advocate of babymaking, Trojan Brand Condoms in Canada is sort of certified in bringing lover boys and girls together. The birth control product maker has produced its own edition of Certified Lover Boy by illustrating how the emojis in Drake’s album cover could have looked had they used Trojan Brand rubbers.
The meaning of the Drake album art has been widely debated, and neither artist has come out to offer an explanation. Simply graced by three rows of pregnant woman emojis against a white background, it is generally thought that the artwork is a nod at the several references of parenting in the album, including a new track called Papi’s Home. Also, the rapper might be insinuating that Certified Lover Boy is the album to make babies to.
The album was also released nine months after its intended schedule, which, as you know, is how long a pregnancy normally lasts.
Considering the cover art’s elements, Hirst seems to be the perfect person for the job. Pregnant women have been a muse for his work, like The Virgin Mother sculpture he set up outside the Lever House in New York City in 2005. Also notable is his preference for using colored dots, which appeared in a grid setup in Spot Paintings (2012).