Amazon Puts Concertgoing In Your Hands By Turning Palms Into Tickets
ID 72679549 © Jonathan Weiss | Dreamstime.com
Last year, Amazon debuted its otherworldly contactless payment system, Amazon One. Instead of having to pay at the cashier like most establishments, customers at Amazon Go stores were able to simply scan their palms and just walk out.
Following its introduction to two Whole Foods stores, Amazon will also be bringing this new technology to live entertainment venues. Working together with ticketing company, AXS, guests at the Red Rocks Amphitheatre, Denver, will soon be able to enter the venue using their palms.
This is the first time Amazon’s palm-scanning technology will appear outside of the company’s Amazon and Whole Foods locations. Although only Red Rocks has started using the technology, Amazon said it expects it “to be added to more AXS ticketed venues in the future.”
AXS is partnered with some of the most popular live concert arenas in the country, such as Madison Square Garden in New York, and the Mercedes Benz Stadium in Atlanta.
If visitors could be allowed to scan their palm prints to enter instead of having to get their ticket stubs checked, it could help speed up the entire check-in process before shows.
While Amazon recently offered US$10 for customers who provided their biometric palm-print details, some are still skeptical about it. The company said that it stores palm print data indefinitely, unless a customer deletes the data or stops using the feature for two years.
According to Input, this could possibly be problematic, as palm print data is linked to a customer forever. It’s also unclear if Amazon will pass the data on to other third-parties for marketing and advertising purposes.
It’s certain Amazon will expand its palm-scanning technology into wider markets, though it’s up to consumers to decide if the cashier-less convenience is worth giving away their biometric data.
[via Input, cover image ID 72679549 © Jonathan Weiss | Dreamstime.com]
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