Twitter Called Out To Everyone In Social Media Outage—& Brands Reacted Epically
Screenshots via Twitter
It’s been widely teased that when Facebook endured one of its greatest worldwide blackouts ever on Monday—taking popular apps WhatsApp and Instagram down with it—internet users swarmed to Twitter, where they could stay connected while lamenting about their limited online privileges.
Nevertheless, Twitter shined through, shouldering users’ burden as they dealt with their social media withdrawals. It sent out a tweet to “literally everyone,” and, as if there was nothing else to do during those hours, millions responded. At the time of publication, the three-word post amassed over three million likes.
hello literally everyone
— Twitter (@Twitter) October 4, 2021
“Hello everyone,” replied Microsoft Teams, after supposedly “unmuting” its microphone. Tampax couldn’t help but respond, “Twitter? Guess we’ll insert ourselves right here.”
Even the last accounts that people expected a comment from, the Facebook-owned Instagram and WhatsApp, took a step back from the hellfire and sent their greetings, presumably to reassure that they were still alive.
How are you doing, Instagram social media manager?
— Reddit (@Reddit) October 4, 2021
thought this was supposed to be encrypted…
— jack⚡️ (@jack) October 4, 2021
its the audacity for me
— McDonald’s🇨🇦 (@McDonaldsCanada) October 4, 2021
And you? Don't you have ice cream machines to fix? pic.twitter.com/xkG1pi3QIk
— Relebogile M🇿🇦 (@relebogilereeh) October 4, 2021
The apps are now back up, but this priceless multi-way conversation will live on.
As shared in this 2022 graphic trends report, reactive marketing is gaining prevalence. With people spending most of their time at home now, companies are attempting to attain top-of-mind awareness by being the quickest, wittiest, and most up-to-date brands to appear on mobile screens.
Check below for more humorous responses from brands (and Adele) to the Facebook outage.
59.6 million nuggets for my friends
— Twitter (@Twitter) October 4, 2021
ahdfljhadsjdlash ADELE?!?!
— Twitter (@Twitter) October 4, 2021
I don't have hands so I'll just say Hi five times... Hi Hi Hi Hi Hi!
— Alexa (@alexa99) October 4, 2021
Ñ
— KFC (@KFC_ES) October 4, 2021
*unmutes mic*
— Microsoft Teams (@MicrosoftTeams) October 4, 2021
Hey everyone.
Twitter? Guess we'll insert ourselves right here.
— Tampax US (@Tampax) October 4, 2021
You're next.
— Diablo (@Diablo) October 4, 2021
[via Twitter]
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