Nike Hints It Will Launch Into The Metaverse In Trademark Filings
Photo 123264722 © Hanohiki | Dreamstime.com
Nike seems to be stepping foot in the metaverse, according to trademark registration attempts made at the US Patent and Trademark Office (USPTO) on October 27. The sportswear giant could join brands like Facebook’s Meta and non-fungible token (NFT) creators in delivering merchandise in the virtual world.
Bloomberg reported that four requests were made to safeguard Nike’s branding for “downloadable virtual goods” and more in virtual environments. Trademark attorney Josh Gerben disclosed more details on Twitter, describing that the marks include “NIKE,” “JUST DO IT,” and the Swoosh logo.
Nike is heading to the metaverse.
— Josh Gerben (@JoshGerben) November 1, 2021
On October 27th the company filed new trademark applications for NIKE, JUST DO IT and the swoosh logo.
The filings indicate an intent to make and sell NIKE-branded VIRTUAL shoes and clothing.#Nike #Metaverse pic.twitter.com/nisKVm2CTq
An excerpt of the document shared by Gerben shows that these trademarks might appear on “online, non-downloadable virtual footwear, clothing, headwear, eyewear… [and] accessories for use in virtual environments.”
Potential digital products that Nike might retail include “bags, sports bags, backpacks, sports equipment, art, toys,” the filing says.
Well, “just do it” sounds about right.
[via Bloomberg and HYPEBEAST, cover photo 123264722 © Hanohiki | Dreamstime.com]
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