Facebook Rebrands To ‘Meta’ In Biggest Overhaul Yet, Pivoting From Social Media
Image via Meta
Facebook has officially revealed that its it will become ‘Meta’, as announced by founder Mark Zuckerberg at the company’s virtual reality conference, confirming rumors of technology’s biggest corporate rebrands to date.
“Today we are seen as a social media company, but in our DNA we are a company that builds technology to connect people, and the metaverse is the next frontier just like social networking was when we got started,” said Zuckerberg.
Image via Meta
The rebrand will see the parent company take on the new name, while its various offerings, including Facebook, WhatsApp, and Instagram, will remain as such.
Earlier this week, according to CNBC, the tech giant announced that Reality Labs—its hardware division—would become its own segment, as it plans to expand into new hardware experiences.
Image via Meta
Some of its latest offerings include Portal devices, Ray-Ban Stories smart glasses, and Oculus headsets. Undoubtedly, Meta will focus heavily on augmented and virtual reality in the coming years.
Image via Meta
“Our hope is that within the next decade, the metaverse will reach a billion people, host hundreds of billions of dollars of digital commerce, and support jobs for millions of creators and developers,” explained Zuckerberg.
Over the next year, the company is expected to fork out US$10 billion to develop the technology needed to power the metaverse. Sneak peeks of its ambitions featured animation software, virtual hangout spaces, and more.
“We believe the metaverse will be the successor to the mobile internet,” Zuckerberg quipped.
Image via Meta
[via CNBC, cover image via Meta]
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