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Image via PANTONE

PANTONE’s reigning 2022 Color of the Year is a never-before-seen hue called ‘Very Peri’, and marks the first time in the color authority’s history that it has created a color from scratch for the annual tradition. In doing so, PANTONE has exemplified the inventive, futuristic nature of the Very Peri, and now, it’s getting the gears moving by launching its first official non-fungible tokens.

The digital collectibles will be powered by the Tezos blockchain, which was chosen for its efficiency and relatively low environmental footprint. As previously reported, Tezos is said to use more than two million times less energy than the infamous Bitcoin.

Each artwork is created by artist Polygon1993 and imbued with the modern periwinkle blue. The pieces are currently on display at art space ARTECHOUSE in New York City.






Moving forward, PANTONE and Tezos will grow their spectrum of NFTs beyond Very Peri, CoinDesk learns from Tezos.

In its announcement of the new color, PANTONE described Very Peri as the intersection of digital design and reality—a reflection of how our physical and digital worlds have merged by way of remote work and the metaverse. “With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa,” it explains in its press release.

Laurie Pressman likened the hue to “the global innovation and transformation taking place,” which, of course, encompasses the onset of NFTs and cryptocurrency in the mainstream.

Gm from Artechouse NYC 🌞 pic.twitter.com/I2e9UD7f2C

— ☆ ポリゴン1993■ (@Polygon1993) December 9, 2021

[via CoinDesk, cover image courtesy of PANTONE]

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