FILA To Open Its First Hotel In The World In Shanghai
Image via Hyatt Hotels
While contenders like Nike and Adidas venture into the immersive metaverse, FILA is staying grounded and will help form its first branded lifestyle hotel ever.
Under its parent company in China, ANTA Group, FILA has partnered with Hyatt Hotels to open FILA HOUSE. The hotel will be housed within ANTA’s new Shanghai headquarters, an eco-friendly hub for sports retail and the latest sportswear trends.
The hotel’s neighbors within the complex will include shops, food and beverage outlets, and a headquarter office.
FILA China’s CEO Brian Yiu describes the upcoming hotel to be “a unique expression of FILA’s [century-old] history, culture, products, and fashion trends.”
Few details have been disclosed, but what’s clear is that the hotel for fitness enthusiasts is scheduled for launch in 2024.
[via Business of Fashion, Travel Weekly Asia, Hyatt, cover image via Hyatt Hotels]
