Plant-Based Whole Eggs Are Coming For Brunches In Poached, Sunny-Side-Up Styles

Fancy having a sunny-side-up or poached egg without the need for chickens to suffer? Well, that’s what Yo! Egg is setting out to do as it breaks into the US market. 

As the company puts it, it’s offering the perfect Eggs Benedict without the cholesterol, cruelty, and climate change worries. 

According to TechCrunch, the Israel-based firm was founded by CEO Eran Groner in 2019, who felt there was a gap in the market for plant-based eggs and seafood. Plus, he found it concerning how much water was needed to produce one poultry egg—53 gallons, in fact—that he set out to create a better, more sustainable alternative.

If you’re thinking that you’ve seen vegan eggs on the market, you’d be right. However, as compared to rivals, Yo! Egg is working on recreating the “whole egg” experience as opposed to liquid or powdered versions of the product. 

As per its FAQ, the firm uses a proprietary blend of plant-based proteins, sunflower oil, water, flour, and a few “simple ingredients” to replicate the taste in its 100% vegan egg.

To put its product to the test, the brand tested it in a breakfast chain in Israel, not wanting to go the vegan route to “play it safe,” but rather testing it right up against famed egg dishes. 

The company is already working on hard-boiled eggs, scrambled eggs, and other solutions for bakers, hoping to make a dent in the 95 billion natural eggs consumed in the US every year. 

[via TechCrunch and Yo! Egg, images via Yo! Egg]