
Images via Apple
As part of its annual Pride tradition, Apple has announced a pair of special-edition Watch bands splashed in rainbow stripes. The rollout includes an intricate Pride face that adapts to touch and the time.
This year, the company has decided to think different, to quote the words of the late Steve Jobs. One of the designs sports a new weaving technique where the word “Pride,” woven into the outside of the band, is displayed in a duotone effect. More notably, though, the cursive script is inspired by the original “Hello” greeting flashed on the first Macintosh in 1984.

Images via Apple
It’s a piece of wearable Apple history.
Besides the hues seen on Gilbert Baker’s rainbow Pride flag, the accessory is threaded in light blue, light pink, white, brown, and black—colors depicted in modern Pride flags honoring transgender and nonbinary people, LGBTQIA+ Black and Latinx individuals, and members of the community with are living with HIV or AIDS.
Pairing with the band is an all-new ‘Pride Threads’ watch face, available in white and black backgrounds, which depicts rainbow threads that shape-shift to reflect the time and wrist movements. The threads are interactive too—you can tap individual strands or twist the digital crown to watch them dance.

Image via Apple
The dynamic wallpaper is compatible with the Apple Watch Series 4 and newer models running on watchOS 8.6 and iOS 15.5 and up.
Lastly, the collection brings a new Pride Edition Nike Sport Loop band that intertwines rainbow colors with black stripes.

Images via Apple
An accompanying ‘Nike Bounce’ face displays the time and Nike swoosh against a delightful rainbow gradient.
The two bands will be available for purchase from May 26 at US$49.
[via 9to5Mac and Engadget, images via Apple]