Mercedes Takes To Formula One Tracks Donning Rainbow Logo On Cars
Video screenshot via Mercedes-AMG
Joining the race for rainbow campaigning, Mercedes has unveiled the flashy new ‘Pride Star’. As it zips through Pride Month, the automaker will adorn the standout symbol on the nose of both of its race cars.
The Mercedes-Benz Pride Star swathes the classic three-pointed star logo in a rainbow holographic finish—just envision the W13s speeding into a blur while carrying this stunner. The logo make its appearance at the Azerbaijan (June 12), Canada (June 19), and Great Britain (July 3) races.
Image via Mercedes-AMG
In addition to the cars, the rainbow emblem will take its place on the helmets of Lewis Hamilton and George Russell.
“Displaying the Pride star represents a visual expression of our commitment to creating a more diverse and inclusive team… Everyone is different. But we are all equal. We stand for openness, trust and fairness,” says Mercedes-AMG in a press release.
Happy #PrideMonth â¤ï¸ðŸŒˆ
— Mercedes-AMG PETRONAS F1 Team (@MercedesAMGF1) June 8, 2022
We’re proud to be running the @MercedesBenz Pride Star on our W13s for the next three races, celebrating the LGBTQ+ community and raising awareness for Pride Month 🙠pic.twitter.com/WbMNiC8L8O
[via WTF1 and ESPN, images via Mercedes-AMG]
