MSCHF Tempts You To ‘Eat The Rich’ With Ice-Cold Billionaire Popsicles
MSCHF, the famed prankster art collective, is back for its 81st drop—and this time, it wants you to “eat the rich,” quite literally.
The group, previously behind the ‘OnlyBags’ launch, infamous Nike ‘Satan Shoes’, and an ‘Unholy Chick-Fil-A’, has now turned its attention to several of the richest men in society, and is inviting you to chomp down on them.
If you’d like to “munch Musk,” “suck Zuck,” or “bite Bezos,” the group will be deploying ice cream trucks to New York City and Los Angeles from July 11 to July 13, with the billionaire popsicles available at US$10 each.
Choose from the different “flavors” of billionaires, including Meta’s Mark Zuckerberg, Microsoft’s Bill Gates, Alibaba’s Jack Ma, Amazon’s Jeff Bezos, and the world’s richest man, Elon Musk.
Highsnobiety noted that the phrase “eat the rich,” which was most likely a misattributed statement, is said to have been devised by philosopher Jean-Jacques Rosseau in Adolphe Thiers’ History of the French Revolution.
“When the people shall have nothing more to eat, they will eat the rich,” he allegedly quipped.
Head here for the full list of locations where the billionaire popsicles will be on sale and, as MSCHF put it, “devour them all!”
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[via Highsnobiety and MSCHF, images via MSCHF]
