7-Eleven Opens Online Merchandise Shop To Be ‘More Than A Convenience Store’

While it may be hard to classify oneself as a fan of a convenience store, 7-Eleven begs to differ.

Turning its branding into fashion status symbols like McDonald’s, KFC, and Coca-Cola, 7-Eleven aspires to be a store and more by launching an online merchandise shop with vintage elements emblazoned on T-shirts and hoodies.

The line, called 7Collection, is a series of apparel and accessories that have taken inspiration from some of the brands’ most iconic items, including its Big Gulp and Slurpee.

The 7Collection includes T-shirts, blankets, socks, bucket hats, long-sleeve shirts, and more.

The line’s launch will also gather items for drivers like coffee-scented air fresheners and trucker hats.

In addition, Slurpee is getting its own host of specially-designed retro clothes and accessories modeled after the drink.

7-Eleven has stated that this new breach into the merchandise world is an effort on the brand’s behalf to be seen as “more than just a convenience store.” It would seem that offering half price on some drinks and snacks or a coupon system no longer cuts it.

[via Marketing Dive and 7-Eleven, PR Newswire, images via various sources]