McDonald’s Starts Faux Law Firm To Take Down Fries Thieves
We’ve all done it: sneak a few of our siblings’ or friends’ fries when they’re not looking.
And it looks like McDonald’s may be coming after these Hamburglars, with the chain launching a fictitious law firm to avenge those who’ve been the victim of “fry theft.”
The humorous campaign, developed by advertising giant Leo Burnett, sees the fast-food restaurant’s UK Twitter account turned into a ‘Fries Claims’ courtroom, adjudicating possible offenses reported by fans.
According to The Drum, the company wanted to tap on the “universal experience” of nicking a fry (or having one pinched), and turn the relatable episode into one that’s playful and fun for customers.
“Have you been a victim of fry theft? Justice and fries will be served,” the social media spot reads—though it disclaims that McDonald’s won’t be ruling on McNugget theft, “burger-lry,” or milkshake misappropriation.
Throughout October 7, McDonald’s UK responded to several fans’ claims of injustice with witty replies, commiserating that “one fry pinched is one too many.”
Have you been a victim of fry theft? While the Fries Claims court is closed till further notice, you still have the chance to empathize with others below.
This Friday, Fries Claims will fight to prevent Fry theft incidents like thisðŸŸâš–ï¸ #FriesClaims pic.twitter.com/vk9D2P57yD
— McDonald's UK (@McDonaldsUK) October 6, 2022
There will be no napkin left unturned in your quest for justice 🟠https://t.co/iqXcIG0U5z pic.twitter.com/XyppnsmUpR
— McDonald's UK (@McDonaldsUK) October 7, 2022
One fry pinched is one too many, James. https://t.co/T3rRMmo1Ik pic.twitter.com/xAQBWo15Eo
— McDonald's UK (@McDonaldsUK) October 7, 2022
Your deep fry trauma is what keep us going 🥲 Make your claim with #FriesClaims today. https://t.co/Ulps6s3UY9 pic.twitter.com/HnwGyPpBK4
— McDonald's UK (@McDonaldsUK) October 7, 2022
We’re outside @MattEdmondson with some fries for @MollieKing who we’ve heard might have been a victim of your fry thievery ⌠We’re here to serve justice…and fries 🟠https://t.co/Eh6e0tBEEf pic.twitter.com/i2ojPP6CZP
— McDonald's UK (@McDonaldsUK) October 7, 2022
[via The Drum and McDonald’s UK, cover image via McDonald’s UK]
