NSFW: Playboy Leaps Into Devices With Its First Gender-Inclusive Adult Toy Line NSFW
There are times when brands release a collection that makes one think, “Why didn’t they do this earlier?” That’s the case with Playboy’s latest offering, its first sex toy line dubbed Playboy Pleasure.
Moving away from its past as just a publication, the brand has recently re-emerged in popular culture, launching its own lifestyle company with denim, sleepwear, and lingerie lines, including its own retail store in Los Angeles.
As WWD puts it, the famed brand is “returning to its roots” with this debut, featuring 34 different sexual wellness tools, each embellished with the iconic rabbit head logo, just in time for the Year of the Rabbit this Lunar New Year.
To ensure there is “something for everyone,” the line of products took six months to develop, with special care devoted into designing devices in the pursuit of pleasure across the spectrum of gender.
Ashley Ketcher, President of Global Consumer Products, explains that packaging, designs, and colors were deliberately chosen to “invite all adults to play,” regardless of an individual’s race, size, gender identity, or sexual orientation.
Playboy Pleasure will be exclusively sold at sexual wellness chain Lovers. Head here to find out more.
[via WWD and Hypebae, images via Playboy / Lovers Stores]
