Don't miss the latest stories
Advertise Newsletter
Network
  • The Creative Finder
  • The Bazaar
  • Deals
  • Status Is Down
Community
  • Sign up / Log in
  • Discussion Forums
  • Calendar of Events
NEW

Follow

Share this

MSCHF
Art
Branding
Fashion
Nike
Product Design
Sneakers
  • Fashion
  • Nike
  • Product Design
  • Sneakers
MENU
  • Advertise with us
  • Submit tip/feedback
  • Work with us
  • Subscribe to newsletter
  • Subscribe to RSS
Advertise here
Advertisement

MSCHF Launches White Air Force 1 Lookalikes It Insists Are ‘Super Normal’

By Nicole Rodrigues, 27 Jan 2023

Subscribe to newsletter
Like us on Facebook
Image via MSCHF

 

If MSCHF’s Satan Sneakers, peelable Gobstompers, or ankle brace turned sneaker has kept you away from buying into the wild and wacky world of the art collective, perhaps its latest ‘Super Normal’ kicks might be normal enough to be worn without judgment.

 
MSCHF first released its line of Super Normal shoes in the summer of last year in a black colorway and in a limited count of 666 iterations. Now the silhouette is back with a broader release in ‘Common White’, and it looks a little familiar.

Advertisement
Advertisement

 

Image via MSCHF


If you’ve made the connection that it looks a lot like Nike’s Air Force 1s, join the club. The shoe, unfortunately, comes at a time when Nike is whipping up a legal storm with Bape for copying its most iconic sneakers and a CBD farm for infringing on its ‘Just Do It’ tagline.
 
MSCHF plans to steer clear of any lawsuits by making clear that the design of its shoe embodies a wavy, almost psychedelic look, which looks like the canvas has been “melted” onto the sneakers.

 

Image via MSCHF


The Super Normal 2 is completely decked out in white save for the MSCHF branding in black on the tongue and a silver charm on its laces.
 
The stylistic choice to emulate the AF1s, which might be the most recognizable sneakers currently, takes a stab at reinvigorating a highly popularized design while putting MSCHF’s own, albeit, toned-down spin on it.

 

Image via MSCHF


The pair is debuting on the collective’s sneaker app on January 31 and will retail for US$145.
 
 
 
[via Highsnobiety and Sole Retriever, images via MSCHF]

Receive interesting stories like this one in your inbox
Advertise here

More related news

Advertise here
Also check out these recent news
Web Design
Link to news page

When Your Website Goes Down, This Is the Page Customers Meet Instead

2027
Link to news page

2027 Already Has A Color Of The Year And It’s Beginning On ‘Grounded’ Territory

IKEA
Link to news page

IKEA & Xbox Press Play On Furniture & Storage Inspired By The Iconic Controller

Fashion
Link to news page

Vogue Presents ‘United Flags of Fashion’ With Top Designers For All 50 States

Coca-Cola
Link to news page

Coca-Cola Pours Fresh Life Into Its Iconic Branding With Worldwide Redesign