Playboy Magazine Relaunches As Digital Publication Spotlighting NSFW Creators NSFW
Some-bunny is making a return, but not without being fully reformed for the digital 21st century.
Since retiring its print magazine in 2020, the Playboy franchise has been attempting to future-proof itself by taking its editorial division digital, unleashing NFTs, and launching Centerfold, its subscribers-only OnlyFans rival. Oh, and it also poured into sex tech with its first gender-inclusive adult electronics.
But this just in: Playboy Magazine is getting a second coming, now with a digital format uplifted by its online content creators, instead of littered with the traditional bunnies. Expanding from the nature of Playboy’s OnlyFans-like Centerfold platform, the new edition will offer members exclusive access to paywalled content, on top of featuring adult and non-adult content, and instill a bridge between creators and fans.
The new Playboy magazine will spotlight some of the site’s “most successful and up-and-coming creators” in photoshoots and editorial content.
Making the first cover of the relaunched publication is influencer Amanda Cerny, who the company says has raked in over US$1 million from its creator community since starting out at Centerfold.
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As with many subscribers-only platforms, Centerfold lets creators develop special content for followers and put it behind a paywall, while also enabling interactions between both ends. Where it differs from rivals like OnlyFans is that Playboy creators will have to first apply for consideration by the editorial team, B&T notes.
Rachel Webber, Playboy’s chief brand officer, describes the creator platform as “the Playboy magazine for the 21st century,” adding that this time, the lens is controlled by the creative community, and that they get to monetize on their vision too.
“The mobile-first experience is designed to optimize creator and fan engagement and to enable creators to express themselves openly and to build intimate, authentic, and safe connections,” adds Playboy CEO Ben Kohn.
