Apple’s Whimsical AirPods Pro Spot Shows You How To Block Out The World
There are times when the world around us gets much too loud, and what better way to regain some form of serenity than with noise-canceling earphones?
That’s what Apple hopes to portray through its latest advertisement spotlighting the newest iteration of the AirPods Pro.
Titled Quiet the Noise, the 69-second commercial shows a woman walking through the city as she’s bombarded by blaring noises from all areas, such as from traffic and construction, while seemingly remaining unbothered as she tunes out the sounds to focus on music.
Created by TBWA\Media Arts Lab and directors from Megaforce, who’ve previously worked on advertisements for Burberry, the spot takes on a fantasy-like vibe as people and objects float in the air around the lead while a cover of Where Is My Mind? by The Pixies plays throughout.
The next time you’re strolling around the city with AirPods in, perhaps you’ll feel like you’re starring in the same commercial.
[via The Drum and Branding in Asia, cover image via Apple]
