Canva Sprinkles ‘Magic’ Into Its Editing Process With New AI Art Tools

Canva is injecting a little ‘Magic’ into its editing software with a bevy of new artificially-intelligent tools added to its Visual Worksuite to ease the load of artists and designers.
 
The features include new photo and video editing capabilities, and animation tools, to name a few.
 
First, there’s ‘Brand Hub’, which allows agencies to present clients with curated Brand Kits equipped with logos, templates, fonts, colors, and specific design guidelines. This cuts down an endless back and forth with a client to correct different aspects of a campaign.

Next up is ‘Magic Design’, a generator that streamlines graphic design by allowing the user to upload an image, and produces design ideas based on that picture. You can then take over and tweak the options to suit your needs better. It also hosts an AI copywriting assistant to generate written text in various languages and fonts.
 
When editing these, you can use the new ‘Magic Eraser’ that allows you to brush over the item you want to remove without having its background disappear.

‘Magic Edit’, on the other hand, works a little like DALL-E in the sense that you can tap on an object in an image and replace it with something else entirely. In Canva’s example, a teapot was replaced with a bouquet of purple flowers.
 
If you want to create videos, ‘Beat Sync’ will edit videos to the beat of a selected music track. This, coupled with the other features, could make it much more helpful than other systems that offer the same thing.

If you’re tired of spending hours creating presentation decks, ‘Magic Presentation’ has got your back. Once you’ve finished all the heavy lifting and are ready to present, simply pass your work over to Magic Presentation and let it churn out a polished deck for you. With the hassle of slide creation out of the way, you can focus your energy on the more creative aspects of your project.

Overall, the new update does seem to pose as a rival to Adobe’s new Firefly, which expands one’s creative field by placing advanced tools into the hands of experienced professionals and those who aren’t. Firefly allows people to use AI to generate images out of real-life objects, turning simple drawings into detailed work, and stitching several photos together while promising that the art used is ethically-sourced.

With the release of such applications, design is now something almost anyone can take part in. Nevertheless, the issue of copyrighting sticks out like a sore thumb, and until there are clear laws on AI art, it’s best to tread carefully.
 
 
 
[via DIY Photography and Bloomberg, images via Canva]