Picsart Debuts AI ‘Adpilot’ That Conjures Up Ads For Your Brand In Seconds

Just about every part of the creative process has been touched by the AI awakening. Automated art was just scratching the surface; now, you can enlist artificial intelligence to take on your brand’s voice and run with it.

Picsart, which has been experimenting with AI in creativity for some time, has now launched ‘Adpilot’, a platform designed to generate on-brand social media advertisements from minimal input. The tool is aimed as a speedy, wallet-friendly option for small marketing teams and businesses who might not have the budgets to fuel creative campaigns consistently.

Users can initiate the advertisement creation process by uploading existing product or brand imagery, or have the AI produce one from scratch. In the next step, they’ll enter a few keywords that best describe their brand and the objective of the promotion.

Picsart says all this is enough for the generator to deliver stylish Facebook and Instagram posts, “complete with brand-aligned images and copy.” The results are also accompanied by a selection of backgrounds to pair with your imagery.

“Ad creation and distribution have historically been time-consuming and costly. However, recent innovations in generative AI have enhanced and simplified the creative workflow, increasing speed and efficiency,” Picsart explains in a press release. “Adpilot utilizes AI to reduce cost and increase productivity by acting as a creative companion to a business owner, marketer, or anyone aiming to generate ads.”

You can find out more about Adpilot here.

[via Picsart, images courtesy]