‘Blackest Ink’ Maker Debuts ‘Barbiest Pink’ To Rival Mattel’s Trademarked Color

Stuart Semple, best known as the creator of the “blackest black” paint to protest Anish Kapoor’s exclusive creation, has made it his personal mission to “win” back iconic shades trademarked by corporations.

Previously, he created a usable ‘Tiff Blue,’ ‘Easy Klein,’ the “pinkest pink,” “yellowest yellow,” “whitest white,” and “greenest green” for the public to incorporate into art. Now, he’s taking on Mattel’s signature Barbie pink hue by releasing an ultra-fluorescent ‘Pinkie’ paint.

Using a “special blend of high-quality acrylic resins, optical brighteners, and new fluorescent pigments,” this shade of pink can be spotted from miles away, so much so it’s said device screens can’t accurately display its vibrancy.

According to Semple’s studio Culture Hustle, where the paint is retailing for US$34.99, the 5 fl oz paint is meant to take Barbie’s famed color and share it with artists all over the world. As long as one promises they’re not associated with Mattel or the owners of Barbie, of course.

In an interview with Artnet News, Semple explained his belief that “nobody should own a color,” as all of them were created by nature. He went on to express that “no color should be owned by a corporation,” especially one that makes billions of dollars in licensing fees annually.

Head here for more details on how to acquire the “flattest, matte-st highly pigmented fluorescent pink acrylic paint.”

@culture_hustle Replying to @sennicka Pinkest pink? Yeah done that… but what about barbie 😳 #artsupplies #painting #stuartstemple #barbie ♬ Speed Drive (From Barbie The Album) - Charli XCX

[via Artnet News and We Got This Covered, images via Culture Hustle]