Last month, Nike kicked off the build-up to the Women’s World Cup with the release of the official kits—representing the nations of England, France, Netherlands, Australia, New Zealand, Portugal, Brazil, Nigeria, Norway, and the US with its unique colors and cultural symbols.
Now, just days away from the start of the tournament, the sportswear giant has unveiled its latest campaign, titled What The Football. The spot highlights incredible female soccer players who have inspired millions around the globe with their abilities and professionalism.
Familiar faces of 11 athletes, including the likes of Ada Hegerberg, Alex Morgan, Asisat Oshoala, Chloe Kelly, Debinha, Grace Geyoro, Kadeisha Buchanan, Sam Kerr, Sophia Smith, Wang Shuang, and Megan Rapinoe, featured in the commercial.
In addition, as part of the campaign, each of the players featured has a special individual episode dedicated to their personal stories, now available for fans to stream on the official Nike Football YouTube channel.