Apple’s iPhone 14 Pro Cameras Were Behind The Entirety Of This K-Pop Music Video

NewJeans, a rising K-pop girl group, recently released the official music video for its song ETA from its latest EP, Get Up. Though, unlike other music videos that often involve multi-camera setups, this unique film was shot entirely using the iPhone 14 Pro.

In the music video, the five-member girl group embarked on a thrilling storyline while attending a vibrant pool party, sprinkled with captivating dance sequences. As the plot unfolds, the members stumble upon a shocking discovery—their friend’s boyfriend is revealed to be a cheater.

The narrative takes an unexpected twist towards the end, delving into a darker tone, as the cheating couple is discovered stuffed in the trunk of a car.

The video serves as a visual testament to the capabilities of the iPhone 14 Pro’s rather impressive camera features with stunning visuals, no doubt thanks to its 48MP main sensor, a 12-megapixel ultra-wide sensor with a wider aperture, and a 12-megapixel telephoto sensor.

In fact, the music video could even go as far as to demonstrate how modern smartphones may possibly rival professional cameras, cementing it as a convenient yet essential tool for content creators and artists across the world.

Previously, Apple showed off its Shot on iPhone campaign with a short film about a Lucha Libre wrestler. 

[via Hypebeast and Gizguide, cover image via Hybe Labels]

This article was crafted with assistance from an AI engine, and has been reviewed, edited, and fact-checked.