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Omega & Swatch Reunite For New MoonSwatch With Nods To Their Swiss Roots

By Nicole Rodrigues, 02 Aug 2023

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Image via Swatch

 

Last year, a partnership between Omega and Swatch, two esteemed Swiss watch brands, sparked excitement as it gave birth to a collection of moon-themed timepieces that captivated enthusiasts and collectors alike.

 

Now, in a tribute to Swiss National Day on August 1, the duo has unveiled an upgraded version of the Mission to Moonshine Gold MoonSwatch.

 

Image via Swatch

 

The latest MoonSwatch timepiece features a second hand with a Swiss lantern pattern, paying homage to the heritage of both brands. The design draws inspiration from traditional Swiss lanterns and proudly displays the country’s flag—a white cross on a bold red background—celebrating the roots of Swiss watchmaking craftsmanship.

 

The rest of the timepiece remains true to its predecessors; the new MoonSwatch also features Swatch’s Bioceramic material, a sleek black and gray case, and a black velcro strap. It also features the “Mission to the Moon” quote on the back, an image of the Moon.

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Moreover, each timepiece is accompanied by a certificate affirming it was crafted during the full Moon of July, just in case astrology is a big thing for you.

 

Image via Swatch

 

The MoonSwatch can now be purchased for US$300 on Swatch’s website and at its retail stores starting from August 1.

 

As for other ventures that the duo has embarked on individually, Omega has just unveiled a new watch to mark the countdown to the Paris 2024 Olympics, and Swatch dives into a new alternate reality where it wonders what the company would have looked like if it went for a square design instead of its traditional circular face.

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Swatch (@swatch)

 

 

 

[via Highsnobiety and Hodinkee, images via Swatch]

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