McDonald’s Captures The Warmth Of Enjoying A Meal In Chill Anime Ads

Video screenshot via McDonald’s Japan

McDonald’s in Japan is reminding eaters to savor the simple moments with a series of animated spots most fans will resonate with. Operative word, “most,” as they’ve somehow sparked a debate among fans in other parts of the world too. 

The campaign brings three clips, all set against a track that emanates lofi hip-hop vibes. The joyful advertisements were created by Japanese artist Urachan, according to Siliconera.

One of them sees a group of young friends casually munching on Chicken McNuggets and fries while reading and checking their phones.

こんな時間を大切にね。大人より pic.twitter.com/VYkV5w2qrD

— マクドナルド (@McDonaldsJapan) September 22, 2023

Another, with a Halloween theme, imagines monsters enjoying the deeply human McDonald’s experience.

風が気持ちいい。夜はこれから。 pic.twitter.com/1C5OFP40aL

— マクドナルド (@McDonaldsJapan) September 24, 2023

The animation that went viral worldwide depicts a father, mother, and child bonding over a meal.

特別じゃない、しあわせな時間。 pic.twitter.com/P7Og6hbMsx

— マクドナルド (@McDonaldsJapan) September 20, 2023

While the video’s key demographic might find this scene wholesome, fans who grew up with a different kind of culture have labeled it as “propaganda” for a “pro-family” agenda.

“I am not immune to pro-family propaganda,” one person teases.

[via Distractify, Siliconera, Dexerto, videos and cover image via McDonald’s Japan]