MSCHF’s Latest Release Is A… Pyramid Scheme For Its Fans?
In the ever-unpredictable world of art collective MSCHF, prepare for another mind-boggling release that defies convention: ‘Pyramid Chat’.
No, it’s not an ancient Egyptian-themed chat service, but a literal Pyramid Scheme. Yes, you read that right. Usually, multi-level marketing (MLM) companies would try to be discreet about their sketchy business models. Not MSCHF, as like with everything else the Satan Shoes maker does, it’s doing it proudly and leaning into the weirdness of MLMs by poking fun at those who participate in the ventures.
You might wonder why MSCHF is dabbling in the unconventional world of pyramid schemes for its latest escapade. The answer is as direct as it gets: to provide a platform where “idiots can make a quick buck.” It’s embracing the wild side of such ventures, all in the name of entertainment… and perhaps a touch of mischief.
Before going on, here’s how it works. For just US$8, MSCHF will give fans access to a Discord chat. You will receive a personalized referral link once you are part of the Pyramid Chat community. And each unsuspecting soul who joins through your link translates into a US$5 payout.
And that’s not where it ends; if you prove to be a master recruiter and can rake in US$600 or more, MSCHF will make you comply with the new Internal Revenue Service (IRS) regulations by providing a W-9 tax form to ensure your earnings are reported legally.
On top of that, the Pyramid Chat site also hints that the top dogs of the community would be invited down to an annual Pyramid Chat Leadership Summit held in Memphis, Tennessee—which sounds a little like a cult meeting. Still, maybe it’s just an excuse for avid MSCHF fans to get together and praise the wackiness and creativity of the art collective. Who knows? MSCHF suggests you take the plunge and come find out for yourself.
So, when will all of this commence? MSCHF merely mentions that it’s on the horizon, coming “soon.”
In a way, the whole thing makes its Crocs Big Yellow Boots and its microscopic Louis Vuitton bag almost seem entirely normal.
[via Highsnobiety and MSCHF, images via MSCHF]
