Burger King Uses Photos Of Actual Car Crashes To Encourage Home Delivery
By Izza Sofia, 02 Nov 2018
Burger King’s latest campaign by Lola MullenLowe promotes the fast food brand’s home delivery service using images of real car crashes that occurred at its restaurants.
The photos feature patrons who were not so lucky while ordering at its drive-thru outlets. The cars, which appear crashed into the sides of buildings, come with the tagline, “Leave it to us!” Though no one was injured in any of the accidents, Burger King’s message is clear—not everyone is cut out for its drive-thru and they should just opt for its home delivery service ‘DoorDash’ instead.
While many car accidents are caused by smartphone usage and distracted drivers, Burger King would like to think that some of these might have also been caused by ‘Whopper’ sandwich cravings.
From 1 November to 4 November, customers can order their BK food items using the ‘DoorDash’ app or through DoorDash.com, where no delivery fee will be charged if orders are over US$15.
don't drive hungry. leave it to the experts and get it delivered through @DoorDash. order today with $0 delivery fee on orders $15+. safety first. terms apply: https://t.co/BpJaZrWHoP pic.twitter.com/wA4j9MDg62— Burger King (@BurgerKing) November 1, 2018
[via Bandt, opening image via Burger King]
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