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Four Michelin-Starred Chefs Turn Sweden Into A Restaurant You Can Reserve Online
By Izza Sofia, 27 Jan 2019
Sweden is turning its whole country into a restaurant.
Visit Sweden’s latest campaign sees the country being listed as a “restaurant” on Bookatable.com where people can experience dining out on foraged ingredients.
Created by media company Prime Weber Shandwick, ‘The Edible Country’ is a one-of-kind restaurant where visitors whipped up a nine-course menu themselves, using instructions designed by four Swedish Michelin-starred chefs—Titti Qvarnström, Niklas Ekstedt, Jacob Bjuhr and Anton Holmström—made of ingredients found in the Swedish nature.
Together with the menu, Visit Sweden has also displayed wooden tables in various locations listed on Bookatable.com.
Once a reservation has been made, that visitor will have access to rent the kitchen, together with contact details of a local guide that is able to answer any queries before their arrival. They can then prepare the dishes from the menu using the tools provided in the kitchen kit.
Visit Sweden’s chief experience officer Jennie Skogsborn Missuna said Sweden is filled with edible ingredients and would like to invite people to enjoy them while winding down at the same.
Using the menu provided by chefs, this is a new experience for visitors to explore Sweden and at the same time transform nature into gourmet foods themselves.
[via Bookatable, opening image via Bookatable]
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