Twitter Sheds Its Iconic Bird Logo For Work-In-Progress App, ‘twttr’
By Izza Sofia, 13 Mar 2019
Twitter is debuting a prototype app that might go unnoticed by users who have had the opportunity to test it.
This is because its signature bird symbol is nowhere to be found.
The app’s co-founder, Biz Stone, announced that the new version of Twitter is still a work in progress. The company has also decided to get rid of its familiar bird icon and name the app, ‘twttr’.
Along with Twitter CEO Jack Dorsey, Stone explained that the new logo design retreats to old, simpler times.
“The bird flew away from the app icon, representing: Simplicity. Blue sky thinking,” Stone said.
“We’re re-working. Not there yet; hence, no logo. Bold and a little weird”
According to CreativeBloq, the dismissal of the bird icon is a “smart and attention-grabbing move,” even if Twitter decided not to go through with the idea permanently. The minimal blue logo spells simplicity, and perhaps hints at a more seamless Twitter experience.
The ‘twttr’ prototype is all about trying out new ways to improve and simplify conversations. It entails indented replies that maintain the original tweet as the focal post.
Here, replies from the original author will be highlighted with a gray shadow, whereas responses from accounts you follow will be marked with a blue shadow.
While the app is working on its usability, it’s no surprise that people are distracted by the company’s no-logo approach. Twitter user @BriannaWu comments, “I’m all for creative thinking, but Twitter has one of the best icons in the tech industry. It’s not a letter of the alphabet in white on a color backdrop. It’s this beautiful icon made of concentric circles. I think it’s hard to improve on what’s already one of the best.”
Another user thinks the app should address more urgent issues such as providing an “edit button, get[ting] rid of white nationalists, and put in place meaning ways to block trolls.”
Notice our new prototype? @jack and I named and designed it based on old times. It’s called, “twttr." The bird flew away from the app icon representing: Simplicity. Blue sky thinking. We’re re-working. Not there yet; hence, no logo. Bold and a little weird. #LetsHaveAConvo pic.twitter.com/WaNR2mOXO9— Biz Stone (@biz) March 11, 2019
Folks, the bird isn’t going away from Twitter. This is just a prototype so we can test new ideas. Wanted it to look different so we could tell which is which. Wanted it to look unfinished.— Biz Stone (@biz) March 12, 2019
I’m all for creative thinking, but Twitter has one of the best icons in the tech industry. It’s not a letter of the alphabet in white on a color backdrop. It’s this beautiful icon made of concentric circles.— Brianna Wu (@BriannaWu) March 11, 2019
I think it’s hard to improve on what’s already one of the best.
everyone: get rid of the nazis— andy (@skinny412) March 11, 2019
yall: we got rid of the logo
Or you could give us an edit button, get rid of white nationalists, and put in place meaningful ways to block trolls.— Alex Palombo (@AlexPalombo) March 12, 2019
Can you stop faffing about with the stuff that already works and— chiller ii ★ (@Runnin9Red) March 11, 2019
a) stop suspending minority women for stuff you let Important Blue Tick Men do *every day*;
b) actually respond to appeals: and
c) ditch the Nazis & racists.
[via CreativeBloq, opening image via Twitter]
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