Xiaomi Unwittingly Uploads Apple’s ‘Memoji’ Ad To Promote Its Version, ‘Mimoji’
By Mikelle Leow, 08 Jul 2019
Image via Xiaomi
Smartphone maker Xiaomi is notoriously known as the “Apple” of China, and for good reason. Aside from the company’s uncanny products, tourists in China who step into one of its physical locations might also be fooled into thinking they’re inside an Apple Store.
Just recently, the Chinese manufacturer introduced the ‘Mi CC9’ smartphone, which comes installed with the new ‘Mimoji’. As its name suggests, its Xiaomi’s answer to Apple’s ‘Memoji’ AR avatar feature, though the company has denied the similarities through a rather stern press statement denying the similarities.
Translated by Elvin Hu, who works for Google’s Material Design team, the announcement reads, “We have conducted internal audits and found no evidence that our ‘Mimoji’ characters have plagiarized from any of our competitors, including Apple.”
Alas, it had to eat its words, as Chinese internet users later discovered that the company accidentally embedded Apple’s ‘Memoji’ commercial, featuring Khalid, on e-commerce sites.
Xu Jieyun, public relations general manager of Xiaomi, confirmed that employees had posted the wrong video. The offending clips were shortly removed from the sites thereafter.
Despite Xiaomi’s argument that ‘Mimoji’ was not a copy of Apple’s AR emoji, the awkward (Mi)stake could point at the contrary.
Xiaomi Announces 'Mimoji' Feature Similar to Apple's Memoji pic.twitter.com/NghrVYsZFD— iTech911 🚨 — iBuy. iSell. iSwap (@iTech911) July 3, 2019
Xiaomi: Can I copy your homework?— Product Hunt (@ProductHunt) July 4, 2019
Apple: Yeah, but don't make it obvious.
Reason you should hire bilingual journalists: Xiaomi put out a ludicrous press statement a few days ago to "refute" the claims that they ripped off Apple's Memoji with their "Mimoji" feature. 🤦♂️ pic.twitter.com/4N0wnWxwew— Elvin 🏳️🌈 (@e_l_l_l) July 2, 2019
[via PhoneArena.com, images via various sources]
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