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McDonald’s Fries Are The Way To Your Next Craving Fix In Minimal Directional Ads
By Izza Sofia, 30 Jul 2019
McDonald’s minimalist, colorful campaign features its fan-favorite fries that now double as road signs.
The fast food chain has teamed up with advertising agency TBWA/Paris to create a series of striking prints with its iconic fries composited against pastel backgrounds.
The spuds are then converted into lines depicting routes that point customers to their nearest McDonald’s restaurant.
The campaign, which is composed of eight different colors to create 64 different combinations, is a smart and stunning way of driving customers to get their McDonald’s cravings fixed while offering them directions.
[via Ad Age, images via TBWA/Paris]
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