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Android’s Logo Sheds Body Weight After Google Deprives It Of Tasty Dessert Names
By Izza Sofia, 23 Aug 2019
Google has dropped its dessert-themed naming scheme for Android with the introduction of the Android 10 operating system.
While Android historically had sweet OS names like “KitKat” and “Oreo,” future operating systems will get different brandings starting with Android 10.
According to Android’s VP of product management Sameer Samat, using “tasty treats” to name Android’s OS was always the “fun part of the release.” However, the company received feedback that the names “weren’t always understood” by the public, and therefore decided to change the concept.
Tom Edwards, chief innovation officer at marketing agency Epsilon, said that although the snack names were “charming,” consumers struggled to identify which version came after another. A number-based system simplifies things while “building urgency to upgrade,” he added.
In addition to the name update, a new logo was introduced, with “android” cast in white lowercase letters and the green mascot assigned to the right. The character no longer appears with a body, and now has a color that is closer to mint.
The first Android logo looks soooooo old now pic.twitter.com/h5wcrjKqkk— Andrew Martonik (@andrewmartonik) August 22, 2019
[via Ad Age, opening image via Google]
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