Diet Coke’s Supposedly ‘Lit’ New Can Designs Are Making People Feel Very Old
By Mikelle Leow, 11 Sep 2019
image via Coca-Cola
Diet Coke isn’t a regular cola, it’s a cool cola. At least, that’s what Coca-Cola wants you to think.
Twitter users have been baffled by a poster from Coca-Cola UK that replaces the beverage’s logo with a confusing slogan. The out-of-home advert reads, “Like,” with the packaging design continuing the tagline with, “Okay next.”
“Like, I have no idea [what it means],” one social media user responds.
As it turns out, the can design is part of Coca-Cola UK’s new ‘Lit’ series featuring eight phrases supposedly used by millennials and Gen Z: “can’t even,” “get it,” “I’m in,” “I’m out,” “It’s lit,” “ok but no,” “okay next,” and even “yaaasss.”
According to a press statement by the company, the new limited edition cans are created to help drinkers express what they’re currently feeling.
“What kind of day are you having today?” it writes. “Are you feeling like you Can’t even? Are certain emails making you think Okay, next? Or are your evening plans giving you that Yaasss feeling? Whatever the case, Diet Coke’s got you covered with our new range of limited edition cans.”
Like, okay someone needs to explain this to me pic.twitter.com/M4a2cFHePE— Vikki Ross (@VikkiRossWrites) September 10, 2019
like, I have no idea— Alex Micu (@axelk) September 10, 2019
Ahem... pic.twitter.com/wcgrdNxohm— steve (@stephen_normal) September 10, 2019
Maybe if they throw enough words at a campaign one of them might stick?— James Whatley (@Whatleydude) September 10, 2019
To be honest all the Diet Coke ads are kind of weird at the moment. This one was very odd. Personally, I've never gone to town on a mango... is this a millennial thing? pic.twitter.com/7SV8Efm25q— Mark St.Andrew (@MarkandDrama) September 10, 2019
Like whatever. I'm a self-confessed DC addict. I'm also nearly 45. I don't need this nonsense in my life. It's bad enough having to translate my 14 year old daughter's texts.— Sarah Wolf (@sarahmwolf74) September 10, 2019
[via Vikki Ross, images via various sources]
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