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Americans Have Voted On Their Favorite Presidential Campaign Logo—Sorry, Trump
By Izza Sofia, 09 Oct 2019
Does a political candidate’s logo have any impact on voters? Did Trump’s navy and red logo win the hearts of many?
The 2020 presidential race saw a wide range of logo styles from Kamala Harris’ bright purple, red and yellow combination to Bernie Sander’s hipster branding.
These graphic designs subconsciously reveal how candidates wish to be perceived by the public. But which one is the “best?”
Promotional product company Crestline ran a survey among 1,250 voters residing in the US, asking them to vote for their favorite presidential candidate logo for 2020. The participants were asked to “put their personal feelings aside” and rate them on a scale of one to 10.
According to the results, the badges for the Sanders and Biden campaigns took the top three spots, two attributed to Sanders, while Tulsi Gabbard’s orange and blue sunrise logo ranked fourth place. Trump’s branding did not fare so well, taking the fifth and ninth spots in the table.
The logo ranked right at the bottom is Elizabeth Warren’s, whose wordmark shows a simple sans-serif against a mint background. A Democratic voter described it as “exceedingly dull and overly minimalistic.”
[via Fast Company, opening image via Bernie Sanders, Donald Trump]
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