Hallmark Channel Gets Criticized For Banning Ads Of Two Brides Kissing
By Izza Sofia, 16 Dec 2019
A US paid television provider has been flamed after it decided to ban ads showing same-sex marriage.
Hallmark Channel, owned by the greeting card company, banned commercials following complaints from conservative group One Million Moms. One Million Moms is on a mission to “fight against indecency” and urged the channel to stop featuring same-sex couples in ads.
CNBC reported that the group wrote in to Hallmark to “reconsider airing” ads that contained same-sex couples or LGBT movies to the channel as “such content goes against Christian and conservative values.” If the network continues to do so, it would “lose viewers” for “[caving] to the LGBT agenda.”
The witty commercials for wedding website Zola were deemed too controversial by Hallmark itself. A Hallmark spokesperson said the ads “violated its policies” and cut those that featured same-sex weddings. Two other ads remained on air, including one of a groom kissing his bride.
Zola’s chief marketing officer Mike Chi told CNBC that the difference between the flagged ads and the approved ones was that they “included a lesbian couple kissing.”
Some social media users were not happy with the move, and hashtags like ‘#boycotthallmark’ and ‘#BoycottHallmarkChannel’ started trending. The network was also labeled “homophobic” for pulling the commercials.
Following backlash, the channel has reversed its decision to remove the adverts.
CEO of Hallmark Cards Mike Perry told HuffPost that the company’s mission is to celebrate moments and capture beautiful moments. “Anything that detracts from this purpose is not who we are,” he said.
The company has also apologized for the “hurt and disappointment” the removal has caused, adding that Hallmark Channel will be working with the Gay & Lesbian Alliance Against Defamation (GLAAD) nonprofit “to better represent the LGBTQ community” in the future. It would also contact Zola to reinstate the ads.
@hallmarkchannel should be ashamed of themselves. I thought their programming is to promote family and love! LOVE IS LOVE— Pam Burns (@pamburns) December 14, 2019
might as well change their name then pic.twitter.com/HECET96J01— Steffy (@steffyj17) December 14, 2019
Hallmark has only ever been about straight WHITE love. Shame indeed. #LoveIsLove— 𝔇𝔞𝔯𝔠𝔶 𝔉𝔞𝔯𝔯𝔬𝔴 🎅🏼🌈🍭❄️⛄️ (@MsDarcyFarrow) December 14, 2019
This. Despite what they might tell news outlets, the ultimate truth is that they don’t truly care for diversity and inclusion. Their films are primarily for conservatives who want to see white or lighter skinned people uphold “traditional values”. pic.twitter.com/JYMe2hjIt7— Amanda Coleman (@thehauntedmanda) December 14, 2019
They've also been all about pushing religious BS on people as well. It's subtle, but almost all of their programming has some kind of religious concept to them.— MythicBourbon (@BourbonMythic) December 14, 2019
Hallmark will be working with GLAAD to better represent the LGBTQ community across our portfolio of brands. The Hallmark Channel will be reaching out to Zola to reestablish our partnership and reinstate the commercials. pic.twitter.com/p17nJpnjEB— Hallmark (@Hallmark) December 16, 2019
Thank you! I have spoken out about how I feel and I hope that Hallmark will see they have made a mistake by pulling the ad. I will not work for them unless they right this wrong. #loveislove https://t.co/Y13zBQlA0q— Kristin Booth (@kristintbooth) December 16, 2019
[via CNBC, opening image via Zola]
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