Australia’s $15M Tourism Ad Starring Kylie Minogue Leaves Internet Divided
By Izza Sofia, 26 Dec 2019
Kylie Minogue is the face of the new tourism ad for Australia.
The US$15 million campaign shows the singer relaxing on the beach in a red swimsuit, and aims to encourage Brits tired of Brexit to visit Australia and its attractions.
The commercial features Minogue in various outfits, and opens up with her dressed as the Queen and lounging in Melbourne suburb Sandringham, before showing the singer attending a cricket match.
She also poses with koalas, meditates on the beach, and recreates her stance in her iconic Slow music video.
The ad, which was shot in various locations including Byron Bay and Western Australia’s Rottnest Island, features a new song by Minogue titled Matesong.
The lyrics of the track were meant to poke fun at the “Brexit-and-Boris malaise.” One line read, “Negotiating tricky trade deals is a shocker, But look there’s a quokka, And that’s what you need.”
Other famous figures appeared in the ad, including Australian tennis player Ash Barty, Olympic gold medal swimmer Ian Thorpe and former cricketer Shane Warne.
The film has received mixed responses, though. Some internet users have applauded the concept, but others believe it is untimely seeing as how the country is currently battling with wild bushfires.
Now this is a good advert. https://t.co/sBkAKEsKHp— Greg Jericho (@GrogsGamut) December 25, 2019
Wow best advert for a holiday I’ve seen! That hot sun has obviously done a fantastic job of keeping Kylie looking young. Thanks Oz, see ya soon. ❤️🇬🇧🇦🇺 P.S. Anyone know what a Crocker is? Or whatever they said when the furry animal came on?? 😬— Kevin Watson (@KevinWatsonSays) December 25, 2019
Bad timing. Very. Bad. Timing.— Kerry Jaggers (@kezincanberra) December 26, 2019
Australia is on fire, in drought, extreme heatwaves.
And if the main Aussie stars of this ad (Kylie Minogue & Adam Hills) love Australia so much - why do they live in the UK?
$15 million Tourism video for UK. Another marketing fail regurgitating the beach, BBQ's and beer theme. The tone deaf timing while international news is full of #AustraliaBurns, the wildlife die and firefighters are not paid is breath taking.— Madre Jay - Swift Justice (@JayStill4) December 26, 2019
It’s entirely plausible that some Australians (mostly affluent by the looks of this ad) think this is who we are as a people. And that’s probably why we are where we are. pic.twitter.com/AEGsX5BMTr— Prof M Davis [-0-] (@mdavisqlder) December 25, 2019
Love to know how much taxpayer dosh was spent trying to lure Brits to Australia with Kylie and quokkas while we experience our worst fires on record and unprecedented air pollution #australiaburns #climateemergency pic.twitter.com/TnupcfIz9C— Amy Coopes (@coopesdetat) December 25, 2019
[via The Guardian, opening image via Australia]
More related news