Cheetos Fans Aren’t Savoring Official Name For Cheese Dust Left On Your Fingers
Images via Cheetos
Part of the appeal of enjoying a bag of Cheetos is the lickable, bright orange residue left on your fingers.
It turns out that there’s an official name for that: Cheetle. Frito-Lay confirmed the moniker this month, and it is leaving a bitter taste in some mouths.
“We have long called that red and orange cheese dust ‘Cheetle,’” Rachel Ferdinando, senior vice president and chief marketing officer of Frito-Lay North America, revealed to TODAY. “But it became clear from our fans the special interest they had, so we knew it was time to share our beloved name for this magic ingredient.”
The name was trademarked in 2005, but was rarely used in public until recently. TODAY also learned that the orange dust used to be called “cheedle” before “Cheetle” was trademarked.
The official Twitter account of Cheetos’ mascot Chester the Cheetah additionally confirmed the name with a video on 3 January addressing, “It’s not Cheeto dust, #ItsCheetle.”
The name will definitely take some getting used to, and many customers can’t think of it without being reminded of Avengers star Don Cheadle.
“Now when I think of Don Cheadle… [I] have to think ‘Don Cheetle’ and now I want to die,” one Twitter user wrote.
Or, you can just call it “Cheeto dust” and live in blissful ignorance.
it’s not Cheetos Dust #ItsCheetle pic.twitter.com/YBZyJra5Q4
— Chester Cheetah (@ChesterCheetah) January 2, 2020
how-to Cheetle
— Chester Cheetah (@ChesterCheetah) January 8, 2020
step 1: get Cheetos
step 2: open Cheetos
step 3: put hand in bag of Cheetos
step 4: eat Cheetos
step 5: look at hand
step 6: orange dust on fingers is Cheetle
step 7: Go back to step 1
Wow that’s kinda dumb
— 🕺🕺🕺 (@anaIsquirts) January 14, 2020
https://t.co/UZfOUkeuoh
— Chill Out Joshua (@HueJinxed) January 14, 2020
So Cheeto Dust is called Cheetle, I'm not fucking around either. Now when I think of Don Cheadle, the man who played War Machine in Iron Man and Avengers, I now have to think Don Cheetle and now I want to die lol.
I was today years old when I found out that the Cheeto dust left on your fingers is called “cheetle”. I truly have no idea what to do with this information nor do I know if I’m comfortable with it.
— calvin (@MellamoCalvin) January 14, 2020
Don Cheetle is one of my favorite actors. https://t.co/HgGCdsSlqk
— Roger Vestal (@rfvestal) January 14, 2020
Immediately stops eating cheetos
— ChillinNdaNameOf (@Leaf0ntheW1nd) January 14, 2020
[via TODAY, images via various sources]
