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KitKat Reminds Collectors To ‘Have A Break’ With DIY Model Kits
By Mikelle Leow, 16 Jan 2020
Image via KitKat
KitKat keeps reminding fans to “have a break,” but it’s easy to forget to do so. In hopes of spreading its message to everyone, the company chose the small community of model makers and rewarded them with surprise breaks.
The chocolate brand teamed up with digital agency Wunderman Thompson UK and model kit manufacturer Airfix to create The KitKat Kit, an update to Airfix’s ‘Supermarine Spitfire’.
The special plastic kit comes with a KitKat bar attached on a 3D-printed plastic “sprue.” KitKat’s iconic “Have a Break” slogan is also built into the DIY set.
A sweet touch is the “break” placed within the instruction booklet that interrupts hobbyists’ process to remind them to enjoy themselves.
[via Little Black Book, images via KitKat]
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