Balenciaga Mimics Political Campaigns For Tongue-In-Cheek Spring/Summer 2020 Ads
Image via Balenciaga
Amid tensions in the political climate, Balenciaga unveiled a series of posters inspired by election candidates for its summer campaign, which bears optimistic slogans that hopefuls could very well use.
The fashion house’s campaign, We Vote For Tomorrow, features a diverse range of models posing against a blue-toned backdrop with their most professional faces on.
Emblazoned across the posters are several slogans like, “Love Is For Everyone”, “Power of Dreams” and “Think Big,” promising a better future for all.
A “BLCG” logo on the top right adds a pop of red to the artworks.
To add on to the concept, Balenciaga’s Twitter account transformed to mimic a political theme, and even ran polls to showcase the new campaign photos of the model candidates. One of the tweets read, “Balenciaga Summer 20[20], 16 candidates. 5 daily rounds. Final results on Saturday.”
On the fashion front, the menswear styles are dominated by button-ups, track pants, blazers, feather-blade earrings, and denim jackets. For womenswear, the models sported prosthetic cheekbones in velvet gowns, shoulder-padded formal dresses, and bold colored-tops.
A: Neda / B: Qin#Balenciaga2020 pic.twitter.com/mQ3QC1tkLP
— Balenciaga (@BALENCIAGA) February 3, 2020
C: Ivo / D: Jannel#Balenciaga2020 pic.twitter.com/aoCfJ2pKZK
— Balenciaga (@BALENCIAGA) February 3, 2020
A: Marius / B: Eliza#Balenciaga2020 pic.twitter.com/Iq1O9fRHDH
— Balenciaga (@BALENCIAGA) February 4, 2020
C: Taro / D: Thalita#Balenciaga2020 pic.twitter.com/9XpiTBXvcS
— Balenciaga (@BALENCIAGA) February 4, 2020
A: Jarno / B: Jannel#Balenciaga2020 pic.twitter.com/qcpTTubrAe
— Balenciaga (@BALENCIAGA) February 5, 2020
C: Zhuo / D: Eliza#Balenciaga2020 pic.twitter.com/BGS6Zf2C09
— Balenciaga (@BALENCIAGA) February 5, 2020
A: Zhuo / B: Thalita#Balenciaga2020 pic.twitter.com/7w0sBh9znb
— Balenciaga (@BALENCIAGA) February 6, 2020
C: Taro / D: Eliza#Balenciaga2020 pic.twitter.com/CL2DpoflAB
— Balenciaga (@BALENCIAGA) February 6, 2020
[via Highsnobiety, images via Balenciaga]
Also check out these recent news
