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Hershey Honors Esteemed Female Creatives With ‘Her’ & ‘She’ Chocolate Bars
By Thanussha Priyah, 06 Mar 2020
Video screenshot via Hershey’s BR
Hershey has launched a new campaign in Brazil where its packaging comes with the word, “Her” and “She,” in light of International Women’s Day. The chocolate bars feature esteemed female creatives of various disciplines, from musicians and poets to writers and illustrators.
Created by advertising agency BETC São Paulo, the packaging pays tribute to illustrators Ana Flávia (@affnana) and Alessandra Lemos (@loleland), writer Luiza Mussnich (@luizamussnich), poet Camila Lordelo (@euliricas), and musicians Yzalú (@yzalu) and Bruna Mendez (@brunamendez).
Each chocolate bar will feature one creative with her works on it. For musicians, Yzalú and Bruna Mendez’s chocolate bars, there will be QR codes directed to their latest songs.
The company encourages other female artists to get involved and showcase their work on social media. By tagging the hashtags, ‘#HerShe’ and ‘#HerSheGallery’, they will stand a chance to be featured on Hershey’s Instagram page.
[via Muse by CLIO, cover image via Hershey’s BR]
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