Shell’s Women’s Day ‘She’ll’ Logo Change Sparks Outrage On Social Media
By Thanussha Priyah, 09 Mar 2020
Image via LifetimeStock / Shutterstock.com
Shell celebrated International Women’s Day by changing one of its gas stations’ logos to read with an apostrophe as “She’ll.” However, shell-shocked internet users began mocking the campaign, expressing that it does very little to help women.
The name switch was set in a San Dimas gas station in California on 8 March 2020, and was part of Shell’s latest She Will initiative. This particular outlet comprises of two female entrepreneurs in its executive leadership, and is the largest distributor for Shell in California.
The campaign focuses on honoring its female employees while promoting its goal of heading towards a gender-balanced workplace. CBSN producer Sam Gavin shared the now-deleted post featuring the mock-up of the She’ll logo, which sparked outrage among social media users.
Internet users started coming up with their own versions of revamps à la Shell’s She’ll campaign. They questioned the impact for women and called out Shell, a gas company, for contributing to global warming.
“We live in s’hell,” one user wrote, while another teased, “Girl Power (is responsible for 4°C in global warming by 2100)!”
You know what ladies? No matter what you do you will never be able to achieve what mediocre men can achieve, even if you are literally perfect. BUT CHECK IT OUT! She’ll! Get it? It’s like Shell, but more feminine! Happy international women’s day! pic.twitter.com/Yui2xEmCh5— Meghan Mahan (@megsmahan) March 6, 2020
GIRL POWER (is responsible for 4° C in global warming by 2100)!!! https://t.co/2oKrHHZLh4— Cara (@caraesten) March 6, 2020
we live in s’hell https://t.co/gExYf00l0S— maya kosoff (@mekosoff) March 6, 2020
GAAAS Queen!! https://t.co/qxRKpKMlkZ— TAO YANG (@tyang209) March 6, 2020
[via Marketing Interactive, cover image via LifetimeStock / Shutterstock.com]
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