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IKEA Debuts ‘Stay Home Catalog’ To Entertain Bored Kids During Pandemic
By Izza Sofia, 07 Apr 2020
The coronavirus lockdown could be hard for working parents with kids, and that’s why IKEA has once again come to save the day.
To keep your children entertained, IKEA Israel has teamed up with advertising agency McCann Tel Aviv to release a new timely version of its catalog. The duo have revamped the promotional publication to double up as a workbook for kids.
Inside, IKEA’s KALLAX bookshelves serve as a tic-tac-toe grid. Other pages include coloring sheets that send kids searching for ALLEN keys and mazes that challenge children to find their way to the store.
[via Ad Age, opening image via IKEA Israel]
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