2027 Already Has A Color Of The Year And It’s Beginning On ‘Grounded’ Territory

Image courtesy of Behr, featured with permission

Behr is putting down roots for 2027. The paint company has named Grounded its Color of the Year, picking a mossy olive green with brown undertones that takes its cues from nature at a time when, according to the brand’s research, Americans are craving a little more stability at home.

Grounded, officially coded T27-01, sits somewhere between olive and moss rather than committing fully to either. Its brown undertones give the green a more earthy appearance, while changing light can alter how the shade reads. Brighter conditions bring out its fresher green qualities, while dimmer spaces emphasize its deeper, more enveloping side.

Image courtesy of Behr, featured with permission

The shade is envisioned for use across residential, hospitality, multifamily and commercial interiors, as well as exterior applications. Its earthy character also makes it a natural partner for wood, stone, and other materials that already carry plenty of color and texture of their own.

Image courtesy of Behr, featured with permission

Grounded serves as the anchor for Behr’s wider 2027 Color Trends Palette, which stretches from warm neutrals and muted pinks to watery blues and darker, moodier shades. Coastal Beige, Frittata, and Hayloft provide the beige end of the spectrum, while Wheat Grass, Radiance, Ancient Root, Introspective, Environmental, and Laurel Tree expand on the collection’s greens, browns and grays.

2027 Color Trends Palette. Image courtesy of Behr, featured with permission

Elsewhere, Sedona Pink, Cocoa Nutmeg, and Tuscan Terra bring in muted pink and clay tones. Fresh Tone, Denim Light, and Blue Moon Bay shift toward softer blues and blue-grays, while Nightfall, Sarsaparilla, Smokey Claret, and Mozart occupy the darker end of the palette.

2027 Color Trends Palette. Image courtesy of Behr, featured with permission

Behr is also digging through its archives for the occasion. Seven colors are returning from its vault for 2027: Coastal Beige, Wheat Grass, Environmental, Denim Light, Smokey Claret, Sarsaparilla, and Mozart. Their revival gives older shades another outing alongside newer additions rather than treating each annual palette as an entirely clean slate.

Notably, Grounded shares the collection with Behr’s 2026 Color of the Year, Hidden Gem, a smoky jade shade. Paired together, the two greens act as anchors within a palette of colors associated with landscapes, natural materials, and subdued interiors.

The choice arrives alongside survey findings commissioned by Behr that suggest nature is playing an increasingly important role in how people think about their homes. According to the company, 77% of Americans surveyed said they look for some form of connection with nature when the wider world feels chaotic or unpredictable, whether by spending time outdoors or bringing natural elements inside.

Image courtesy of Behr, featured with permission

Image courtesy of Behr, featured with permission

Color itself appears to carry similar weight. Behr says 84% of respondents considered choosing the right paint color important to making a space feel like home. At the same time, 83% said they were tired of “optimization culture,” described in the survey as pressure to make homes and lives perfectly efficient or ready to be shown off on Instagram.

Image courtesy of Behr, featured with permission

There is also apparently an adulthood milestone hiding somewhere between the paint rollers. Nearly three-quarters of respondents, or 71%, said creating a cohesive and intentional home made them feel as though they had finally become a “real” adult. Among Millennials, that figure rose to 81%.

Image courtesy of Behr, featured with permission

The Color of the Year announcement coincides with another milestone for Behr, which is marking the program’s 10th anniversary. The company is commemorating the occasion with a $250,000 donation to Habitat for Humanity, intended to support affordable homeownership efforts through building materials, volunteer work, and other resources.

Annual color predictions inevitably attempt to capture an overall mood through something as ordinary as paint, and Grounded makes Behr’s interpretation fairly literal. After years of interiors shaped by warm neutrals, sage greens, and other nature-linked shades, the company is keeping both feet firmly on Grounded.

Image courtesy of Behr, featured with permission

[via Behr, images courtesy and featured with permission]