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Honda Plays With Your Mind In Car Commercial Produced Completely From Home
By Thanussha Priyah, 09 Apr 2020
Image courtesy of Memac Ogilvy
As the coronavirus pandemic drags on, driving to places seems like a distant option for many, unless it’s for making essential trips like getting groceries or visiting the doctor. Honda UAE, however, embraces the #StayHome initiative by releasing a new 35-second spot filmed entirely from home with the help of ad agency Memac Oglivy in Dubai.
The advert spotlights a blue 2020 Honda Civic in the style of several car commercials out there, including zoomed-in visual treats to showcase the details of the vehicle.
But there is a twist, which is revealed by the text layered on the video stating, “This might be the first car commercial to be written, directed, edited and watched entirely from home.”
Soon, viewers can notice the carpet, kitchen floors, and B-rolls of a home’s interior as the fully-scaled miniature toy car races across the living space. The advert finally ends with a finger closing the car door and a message reading, “Until we drive again,” along with the hashtag “#StayHome” to spark optimism amid the virus crisis.
Check out the Honda Civic advert shot from home below.
[via Memac Oglivy]
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