Fashion Nova Faces Clash For Asking Shoppers To Buy Clothes With Stimulus Checks
Image via Fashion Nova
Fashion Nova is in hot soup over its latest advertising move, which sees the online fast-fashion store encouraging US customers to use their stimulus checks to buy its products.
The gesture comes after the US government began giving out stimulus checks to millions of Americans to purchase essentials during this crucial period. The rebates benefit about 90-percent of households, according to the Tax Policy Center. Eligible Americans received US$1,200, married couples got US$2,400, and married parents got an additional US$500 for every child under the age of 17.
The online store promptly sent out a text message to customers reading, “When That Stimulus Deposit Hits… Save Up to 80% OFF SITEWIDE.”
Understandably, the move wasn’t taken too lightly, seeing as how the payments are supposed to be used for essential purposes, such as paying bills and shopping for groceries.
Fashion Nova was criticized for the “ignorant” message. “People are out of work and y’all think it’s a great time to shop,” one Twitter user reprimanded.
“The stimulus isn’t for shopping, it’s for people who need it during such hard times,” another reminded.
There are certainly wiser ways to use this payment. Americans are advised to focus on fulfilling their basic needs first. You won’t be wearing new sparkly heels out during this time, anyway.
Uhhh all we get for the foreseeable future is $1200 so go away Fashion Nova I have groceries to buy 🤢 pic.twitter.com/C8IJAfpy0L
— Jessi Smiles (@jessismiles__) April 15, 2020
Chill fashion nova .. I got bills to pay🥺 pic.twitter.com/ip7zx5LvTY
— 𝗦𝘁𝗮𝗰𝗶𝗲✨ (@grimaldo94) April 15, 2020
Im done with Fashion Nova and their foolery #Stimuluscheck pic.twitter.com/lvApzGb76Z
— Delbin Nunez 🇩🇴 (@delbiyonce) April 15, 2020
Fashion Nova is so wrong for this, the stimulus isn’t for shopping its for people who need it during such hard times, this is so ignorant .. #COVID19 pic.twitter.com/tUPmMhhQFT
— maryemilia. (@emiliaxpz) April 15, 2020
bro i hate fashion nova i am not spending my Trump Bucks on ur biker shorts pic.twitter.com/Rg8dA12COO
— sergeant binky reporting for quar (@abutweetz) April 15, 2020
Fashion nova is out of mfckin POCKET like bitch don’t text me about my money pic.twitter.com/HN6z4WdPho
— Franks Ocean ▫️ (@quarantineradi) April 15, 2020
[via Footwear News, cover image via Fashion Nova]
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