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PANTONE Pairs Up With Designer For Meaningful Black Lives Matter Collection
By Mikelle Leow, 24 Jun 2020
Image via Fuzzed Up Bear
In efforts to combat racial inequity and injustice, PANTONE and designer Fuzzed Up Bear have joined forces for an impactful collection to raise funds for the Black Lives Matter movement.
Earlier this month, the color standard expressed that “being an ally comes in all colors,” and vowed to amplify Black voices using its channels. It also shared a stirring artwork by the designer imagining a “Human Being” swatch with the raised fist of a Black person.
The powerful art now fronts their collaborative range of t-shirts, posters, postcards, face masks and onesies on The Human Being Initiative, a project hoping to drive social change and “engage, educate and empower” the public about racial inequity and bias in the US and beyond.
100-percent of proceeds generated from the collection will be donated to nonprofits focused on social justice and reform, including Black Lives Matter, ACLU, and Campaign Zero.
Image by Fuzzed Up Bear via PANTONE
Images via Fuzzed Up Bear
[via Fuzzed Up Bear, images featured with permission]
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