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DDB Creatives Launch Striking ‘Black Lives Matter’ Typeface And It’s Free To Use
By Izza Sofia, 14 Jul 2020
Image via Audley C Bullock / Shutterstock.com
The Black Lives Matter movement took center stage following the death of George Floyd. Many US citizens marched down the streets in protest of police brutality and racial injustice, driving the country to hold honest conversations about race.
The mayor of Washington D.C., Muriel Bowser responded by green-lighting a Black Lives Matter mural to be painted bold yellow letters on a street near the White House.
Taking inspiration from the movement, the creative team at DDB San Francisco decided to turn the lettering into an official typeface. Art director Don Lee and copywriter Cody Turk have created a website where the asset can be downloaded, free of charge.
The site explains, “This font is free to use for anyone in the #BlackLivesMatter movement. Use it on your posters, stickers and anywhere else you want to make your statement for racial justice.”
The website also includes donation pages, voter registration sites, and resources where people from all over the world can learn more about the movement.
Speaking to The Daily News, Lee and Turk said, “One of our hopes is to have people use this font in their own creative ways so that the message lasts forever.”
The duo have also launched an Instagram account aptly called @BlackLivesMatter.font.
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[via New York Daily News, opening image via Audley C Bullock / Shutterstock.com]
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