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LEGO Becomes ‘Most Popular Brand’ On YouTube After Amassing Most Video Views
By Izza Sofia, 24 Jul 2020
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Image via Ekaterina_Minaeva / Shutterstock.com
LEGO has emerged as the “most popular brand” on YouTube, according to data gathered by Buy Shares.
The LEGO YouTube channel has amassed a record of 10.4 billion views as of June 2020, making it the “most popular brand” on the platform. The brand, which currently has over nine million subscribers, regularly posts videos on movies, animations and clips that center around its building bricks on its channel.
Buy Shares’ data also revealed that the LEGO Group’s profit significantly grew 272.42 percent from 2009 to 2019.
The kid-friendly channel Vat19 comes in at number two of the list, with 5.8 billion views, followed by IDJVideos.TV at 4.49 billion. Video game Angry Birds is also ranked highly as well, with the fourth-highest total views at 4.46 billion.
[via B&T, opening image via Ekaterina_Minaeva / Shutterstock.com]
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