‘Publicly Traded’ Indexes STIs Like Stock Markets, Condoms Get Cheaper When High
Image via LifeStyles Condoms
Sexual wellness brand Lifestyles has teamed up with creative data agency FCB/SIX New York to create a stock market-inspired platform that educate Australians on STIs (sexually transmitted infections).
Dubbed ‘Publicly Traded’, the project adopts real-time search activity in Australia to generate “stock” chart visualizations. The statistics then influence the prices for the products, making condoms affordable if STIs are on the rise.
The companies use Google Search data to display the “STI Index” showing numbers for different infections—chlamydia, HIV, syphilis, herpes, gonorrhoea and HPV. The numbers for each infection are determined by three real-time Australian search behaviours and they STI names such as “herpes,” its symptoms and geographic region.
The STI Index then determine the prices of the 30-pack LifeStyles condoms. The higher the numbers in the region, the lower the price of the condoms. The ad aims to creatively link sex and the stock market. The charts are available on the campaign’s website.
The campaign is created after the number of STI rates increased across Australia.
[via The Drum, opening image via LifeStyles Condoms]
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