Nissan set a new course for its electric vehicle (EV) ambitions in China at the 2024 Beijing Auto Show. The Japanese automaker unveiled four experimental cars, showcasing a focus on both pure electric and plug-in hybrid technology for the world’s largest car market.
The quartet consists of two electric vehicles (EVs)—the Epoch sedan and the Epic SUV – and two plug-in hybrids (PHEVs)—the Evo sedan and the Era SUV. Developed in conjunction with local partner Dong Feng, all four concepts embody Nissan’s ‘In China, for China’ strategy.
TheNissan Epoch Concept takes the wheel as an EV sedan designed for the urban and suburban go-getter. This concept features an AI-powered Internet of Things (IoT) ecosystem and an emotion-reading virtual personal assistant, catering to the modern, connected lifestyle.
For adventurous city couples, the Nissan Epic Concept emerges as an EV SUV that doubles as a mobile power source, powering campsites, equipment, or even parties directly from your car. Onboard technologies further enhance the experience, fostering a relaxed and enjoyable atmosphere.
The Nissan Era Concept, a plug-in hybrid SUV, caters to the urban professional who views their car as a second home. Featuring an interconnected entertainment system and zero-gravity seats, the Era Concept prioritizes a comfortable and confident driving experience.
Finally, the NissanEvo Concept, a plug-in hybrid sedan, embodies the ideal weekend getaway vehicle, perfect for creating lasting memories with the family. Its AI-powered virtual assistant ensures a smooth and enjoyable journey.
Nissan plans to introduce five new Nissan-branded New Energy Vehicles (NEVs, encompassing both EVs and PHEVs) in China by fiscal year 2026, aligning itself with the market’s aggressive push for clean transportation solutions.