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Apple Goes Hot On Peels Of Meal-Planning App For Its ‘Similar’ Pear Logo
By Mikelle Leow, 10 Aug 2020
Image via Songquan Deng / Shutterstock.com
It seems that the apple doesn’t fall too far from the tree, even if it’s a pear.
Apple is taking legal action against Prepear, a meal-planning app aimed at helping users better manage their meals and discover new recipes, because its pear-shaped logo is apparently too alike that of the tech giant.
Prepear’s attempt to trademark its symbol at the United States Patent and Trademark Office (USPTO) was opposed by Apple, who argued that the “minimalistic fruit design with a right-angled leaf” might influence customers to “associate the mark with Apple,” and “readily calls to mind Apple’s famous Apple logo” due to its “similar commercial impression.”
In response to the complaint, Prepear’s owner Super Healthy Kids took to Instagram to chastise the “trillion-dollar” giant for trying to devour its use of the pear logo because it, “supposedly hurts their brand?”
The Prepear founders added that as a small business with only five team members, the five-digit sum set to be taken out of their pockets would be a “big blow.”
“The CRAZY thing is that Apple has done this to dozens of other small business fruit logo companies, and many have chosen to abandon their logo, or close doors,” Prepear addressed. “While the rest of the world is going out of their way to help small businesses during this pandemic, Apple has chosen to go after our small business.”
The founders of the five-year-old service have since started a Change.org petition seeking assistance to “save the Pear from Apple” as well as request for the Cupertino company to forego its plan to have the Prepear logo taken down.
The app’s creators added that the David VS Goliath affair has been a “very terrifying experience,” seeing as how they’re being contested by “one of the largest companies in the world.”
However, they were overwhelmed by the moral obligation to stand up for fellow small businesses in stopping “big tech companies from abusing their position of power by going after small businesses like us.”
[via MacRumors, cover image via Songquan Deng / Shutterstock.com]
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